Going Carbon Neutral with Green Story

Our mission has always been to ensure you feel as good in your clothes as you do about them. We're building the next generation fashion business and today we've excited to announce the next step in our journey. We're further tackling the issue of carbon emissions with the introduction of carbon offsets, making ALL of our products carbon-neutral.
 

How we are tackling the issue of Climate Change

Carbon dioxide (CO2) emissions from human activities like burning fossil fuels and clear-cutting forests are rising quicker than the planet can naturally regulate, resulting in climate change. The fashion industry is one of the largest contributors to climate change.

We already use eco-friendly fabrics and employ sustainable manufacturing practices to significantly reduce our CO2 emissions. But it’ll take some time to reduce our emissions all the way to net zero, there are still emissions which are unavoidable. This is where ​carbon offsets come in.

 

 

We’re tackling these unavoidable emissions by investing in offset projects such as renewable energy, forest conservation and energy efficiency. These projects prevent future carbon emissions and remove existing CO2 from the atmosphere.

We buy carbon offset credits from these projects that are equal to our unavoidable emissions. This provides crucial funding for these projects to continue to thrive while making all our products ​carbon neutral​ from ‘seed to shelf’.

We want you to be part of our carbon neutral journey

You can now experience our carbon neutral journey across your entire shopping experience. Every carbon neutral product can be identified by a ‘carbon neutral’ visual on the product page. Click on the visual to see the exact amount of carbon offset for that product and explore the projects we invest in. 

 

Every purchase confirmation email has a ‘Carbon Neutral’ button so that you can click and learn more about your carbon neutral order and the communities you’ve supported through the offset projects. We’ll also send you an official Carbon offset certificate from our partner, Green Story with a unique transaction ID to ensure the validity of the offset.

How do we select offset Projects?

We worked with Green Story to calculate the CO2 emissions from each stage of our supply chain. This enabled us to measure our carbon footprint for each product and find the best suited carbon offset projects.

 

Our approach for carbon neutrality is to offset our carbon footprint along our supply chain and have a mix of Reforestation, Renewable Energy and Community projects. We worked with Green Story to handpick projects based on their type, location, and benefits. Each project supports multiple UN sustainable development goals in addition to offsetting CO2. All our projects are rigorously verified and certified through​ ​The Gold StandardandClimate Action Reserve. These independent verifiers make sure that the projects are working to deliver the benefits they promise.

 

 

It’s no coincidence that these projects are creating meaningful impact throughout the communities that our supply chain touches. See where we’re contributing below:

Garcia River Project, California

This Project preserves the California Redwood Forests which stores more carbon per hectare than any other forest type, and contributes to supporting the habitats of a variety of threatened species.

Dagpazari Wind Power Plant, Turkey 

The Dağpazarı Wind Power Plant operates a 39 MW onshore wind farm providing renewable energy to the Turkish power grid which is currently predominantly powered by fossil fuels.

Clean Drinking Water, Cambodia

 

Hydrologic, an award winning Cambodian social enterprise, is providing access to clean, safe drinking water to more than 1 million Cambodian families by locally produced ceramic water purifiers.

We wanted to go the extra mile and we’re so excited we took our first step to carbon neutrality with Green Story!

   
If you want to learn more about Carbon offsetting and Carbon Neutrality you can read here: Link to Carbon Offsetting 101 E-book.   

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