Vision
Our vision is a company that creates the most comfortable and effortless loungewear. Our practices contribute to the regeneration of natural systems and remove barriers that prevent people from fully participating in a socially just world.
Mission
At hernest we understand the challenge of finding sleepwear and loungewear that is uncompromising on comfort and style. We also know the apparel industry is a big contributor to our environmental crisis and social injustice. We want to do things differently and influence change in our industry by changing the world through our business practices
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Versatile Design
Our mission is to craft fashion that feels like home, fostering comfort and belonging through genuine design and conscious curation, while empowering mindful choices and celebrating the feminine spirit.
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Low Impact
Through our commitment to sustainable practices, we strive to avoid contributing to the systemic increase in extracted materials, the accumulation of harmful compounds, and the degradation of natural resources.
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Fair
Through ethical sourcing and fair labor practices, we aim to remove barriers that hinder individuals from fulfilling their essential needs.
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Business Impact
We use business as a voice for change and we influence others to create transformation through commerce.
2017
2017
set sustainable foundation
Hernest founder Cassandra Osborn sets the foundation for a sleep and loungewear brand rooted in sustainability focused on ethical and transparent manufacturing, using considered fibers and an innovative approach to modern sleepwear.
2018
2018
launched our first collection
On November 28, 2018 we launched our first collection online with 5 styles.
2019
2019
started measuring our impact
In 2019 we started measuring the impact of our fiber and manufacturing choices in partnershIp with GREEN STORY.
Partnership with GREEN STORY to measure the impact of our supply chain.
2020
2020
carbon neutral from seed to shelf
hernest project deepens its commitment to sustainability by investing in offset projects to reduce the impact of unavoidable emissions. Furthermore, a sustainable roadmap to 2030 is created with the goal of being carbon positive by 2030.
2030+
2030+
climate positive business
Our vision is a company that creates the most comfortable and effortless loungewear. Our practices contribute to the regeneration of natural systems and remove barriers that prevent people from fully participating in a socially just world.
Carbon Neutral
We already use eco-friendly fabrics and employ sustainable manufacturing practices to significantly reduce our CO2 emissions. But it’ll take some time to reduce our emissions all the way to net-zero, there are still emissions that are unavoidable. This is where carbon offsets come in.
We buy carbon offset credits from these projects that are equal to our unavoidable emissions. This provides crucial funding for these projects to continue to thrive while making all our products carbon neutral from ‘seed to shelf’.
