Principle 01
simplicity
With a focus on clean lines, classic styles, soft and innovative fabrics we create timeless looks.
Principle 02
freedom of movement
With movement in mind, we design all our garments to be comfortable and unrestrictive, but never frumpy.
Principle 03
versatility
With a focus on functional details, innovative fabrics, and a classic color palette, our looks can take you comfortably through the night and into the day.
Principle 04
limited run & circularity
We believe in circular fashion. We carefully consider our material choices and production processes, and emphasise the value of utilising our product right to the end.
