Factory tour
Behind The Scenes
Inception Story
I started Hernest because I couldn’t find beautiful, functional, sleepwear that could double as loungewear that was also good for the planet and social well-being. The apparel industry, with its very linear nature of extract, produce and dispose and its exploitation of people, has come under fire recently and rightly so. People want and expect more from the companies they purchase from, invest in and work for. We want more.
I believe in doing things a different way. I believe that we can re imagine a future where businesses thrive within the constraints of the planet and support resilient communities. So when I started to dream about building Hernest, sustainability was at the core of every piece, every detail and it was central to everything we did.
2020 and beyond
2020 brought many challenges and it also showed us how system disruption can happen quickly and how it will likely continue as we face a rising climate crisis and systemic social issues. It also showed us that in crisis, we can collectively take massive action. It’s going to be a tough road ahead. We have ten years to dramatically shift our direction before climate change causes irreversible damage, and I believe commerce will be a huge part of the solution.
As a founder, I needed to get crystal clear on how I could maximize the impact of Hernest for good, and set a clear vision and direction for where we wanted to go. That’s why I invested in developing a sustainability strategy based on science, to help us get there and influence others in our industry along the way.
Through this process, we discovered that we want to be a brand that does more than being “less bad”. We realized that our ultimate vision is to be a company that has not only zero impact but also contributes to the resilience of the planet and strong, resilient communities. Check out our Sustainability 2030 Roadmap for more on our next decade of change. We’d love to hear your feedback and we’d love to have you join us on our journey.
— Cass xx
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Natural Fibers & Non-Toxic Dyes
Our designs prioritize sustainability with organic cotton, TENCEL™, and recycled natural fibers. Ensuring safety for you and the planet, all fabrics are Oeko-Tex Standard 100 certified and dyed in eco-conscious facilities.
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Fair Labor
For transparent, ethical production, we track each garment from source to you. We partner with certified facilities in Portugal and Canada, regions known for strong labor regulations.
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Clothes that feel like Home
Our mission is to craft fashion that feels like home, fostering comfort and belonging for the modern woman. Our designs are considered and versatile and empower you to make mindful choices.
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We use business as a voice for change and we influence others to create transformation through commerce.
