We have one planet to call home. And we agree it is worth taking care of.

"I believe in doing things a different way. I believe that we can re-imagine a future where businesses thrive within the constraints of the planet and support resilient communities. So when I started to dream about building Hernest, sustainability was at the core of every piece, every detail and it was central to everything we did."

— Cass , Founder, Hernest Project

Rooted in Sustainability

We created a vision for our company and what it would look like to operate in a sustainable society. This is our NORTH STAR, our direction, and what we work toward every day.


Our vision is a company that creates the most comfortable and effortless loungewear. Our practices contribute to the regeneration of natural systems and remove barriers that prevent people from fully participating in a socially just world.


At hernest we understand the challenge of finding sleepwear and loungewear that is uncompromising on comfort and style. We also know the apparel industry is a big contributor to our environmental crisis and social injustice. We want to do things differently and influence change in our industry by changing the world through our business practices


We embrace tomorrow today and we use innovation and creativity to solve some of our biggest challenges.

Design Principles

We design and build the best product. We create loungewear that is beautiful, feels good, and makes life simple for our customers.

Environmental Stance

We cause zero harm. This means that we do not contribute to the systemic increase in substances extracted from the earth’s crust, to the accumulation of compounds that do not break down in nature, to degradation of natural systems and to the barriers that prevent people from meeting their needs.

Fabric Selection

We start with circularity from the beginning and we incorporate new practices and technology that help us work towards a closed loop approach.

Ethical Production

We use business as a voice for change and we influence others to create transformation through commerce.

Our Journey

Sustainability is a journey. Our ultimate vision is to be a company that has not only zero impact but also contributes to the resilience of the planet and strong, resilient communities.


Set sustainable foundation for business

Ethical, transparent manufacturing Considered fiber choices
Recycled packaging a LESS IS MORE mantra


Launched first collection

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Climate positive business

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Carbon Neutral

We already use eco-friendly fabrics and employ sustainable manufacturing practices to significantly reduce our CO2 emissions. But it’ll take some time to reduce our emissions all the way to net-zero, there are still emissions that are unavoidable. This is where carbon offsets come in.

We buy carbon offset credits from these projects that are equal to our unavoidable emissions. This provides crucial funding for these projects to continue to thrive while making all our products carbon neutral from ‘seed to shelf’.

Learn More


Our sustainability efforts touch all parts of our operations. Our ambitions are tied to the Sustainable Development Goals (SDGs) as set out by the UN and we share it openly with the aim of staying on task. Through constant evaluation of our social and environmental responsibilities, we have begun to develop a path to the future. We believe together we can make a major difference to the way fashion is made and used.

DOWNLOAD The full 2030 Plan →