Embracing Innovation. Discover our Spring/Summer Collection's New Recycled Fabric
Spring is in the air, and with it comes a fresh wave of style and innovation. This season, our Spring Collection is all about embracing sustainable and innovative materials, featuring an incredible fabric blend of Tencel™, recycled cotton, recycled Lyocell, and recycled linen.
Gone are the days of compromising on style for the sake of sustainability; now, we can have the best of both worlds!
Our new fabric is eco-friendly but also backed by cutting-edge technology from our fabric supplier, Tintex. They have developed a new yarn concept through the upcycling process to create more sustainable and timeless fabric. The end product, called RESET, promotes and values the circular approach, making it a perfect choice for sustainable sleepwear and everyday comfort. The jersey structure of the fabric is soft to the touch and versatile, ensuring the utmost comfort throughout the day. These two qualities make it a great fit for hernest project, which always prioritizes comfort and versatility.
Why settle for ordinary when we can dress and sleep in style and contribute to a cleaner, greener planet? Let's celebrate the arrival of our Spring Collection and embrace fashion that truly cares for the Earth.
"Creativity is thinking up new things. Innovation is doing them" -Theodore Levitt
4 Powerful Reasons Circular Innovation is Shaping Our Sustainable Fashion Brand
Embracing Circular Innovation in the fashion industry is a vital step towards sustainability and responsible consumption. As clothing production continues to skyrocket and clothing usage declines, we must reconsider the environmental and social impacts of our current fashion practices. Here are our top four compelling reasons for choosing circular innovation as a solution to combat the pressing issues in the Fashion Industry.
Hernest took a 1-year hiatus from developing any new lightweight sleep-specific styles, in order to bring you a new collection deeply aligned with our sustainable vision! We have really embraced the act of setting again with this small collection. At rest and during sleep we reset ourselves to the days ahead. This collection has been specifically designed to reflect the daily act of resetting! We've aligned with our vision and practices more deeply by investing in innovative new recycled fabrics that set an even higher standard for "eco" yet provides the comfort and elevated feel and fit you've come to expect from hernest.
1. Reducing waste
By using the fabric scraps on the cutting room floor and the yarn wasted in production, we aim to minimize the amount of fabric that is downcycled immediately, creating another opportunity for materials, keeping them in circulation longer and further decreasing our environmental footprint.
2. Conserving resources
Circular innovation like these allows us to use fewer resources, such as water and energy, in the production process. In turn, this reduces the strain on our planet's limited resources.
3. Investing in our Future
In order for our supply chain to continue to innovate new fabrics and materials we must get on board, and push ourselves to embrace innovative solutions while educating the consumer so we can accelerate circular progress and move away from a model of extracting from the Earth.
4. It is Ultimately Better for our Customers
There is no downside to investing in circular solutions. We think it’s time to shift the focus away from only focusing on changing consumer behavior to prioritizing the ways in which consumers can be part of the solution by offering them alternatives that are more beautiful and have less impact. Consumers do not want to compromise, so we offer solutions that do not require a compromise.
To sum up, the adoption of recycled fibers in our fabric choices is a step in the right direction towards a more sustainable future. By utilizing recycled materials, we can reduce add another life to a product's lifecycle and avoid landfills, and minimize the use of natural resources. Additionally, recycled fabrics offer a unique and interesting texture to clothing, adding an extra dimension to our sleep and loungewear collection. As fashion continues to evolve, it is imperative that we prioritize sustainability and work towards a more conscious industry.